The Pyramid Scheme

Frequently Asked Questions

Where do you park for the pyramid scheme in Grand Rapids?

Where do you park for the pyramid scheme in Grand Rapids? Parking for The Pyramid Scheme in Grand Rapids is convenient, with several options available nearby. The venue is located at 68 Commerce Ave SW in downtown Grand Rapids, where street parking is often available on Commerce Avenue and surrounding streets. Additionally, there are multiple public parking lots and ramps within walking distance, such as the Cherry Commerce Ramp (Cherry St. & Commerce Ave.) and the Area 5 lot on Weston St. Utilizing parking apps or meters is recommended, as some areas require payment or have time limits. For busy nights or sold-out events, arriving early is advised to secure a spot. The city also offers bike racks and is accessible via public transportation, making it easy for concert-goers and visitors to attend events at The Pyramid Scheme.

What is the pyramid building in Grand Rapids Michigan?

What is the pyramid building in Grand Rapids Michigan? The "pyramid building" in Grand Rapids, Michigan, typically refers to the iconic steel-and-glass office structure known as the Amway Grand Plaza Pyramid Building. This unique, pyramid-shaped building is a recognizable part of Grand Rapids' skyline and is located at 201 Front Ave NW. Built in the 1980s, it stands out due to its sloped, pyramid-inspired architecture and mirrored façade. The building primarily houses commercial offices and is connected to the Amway Grand Plaza Hotel, a renowned luxury destination in the city. The pyramid building is frequently mentioned in local landmarks and city tours, making it a point of interest for both residents and visitors exploring downtown Grand Rapids.

Who owns the pyramid scheme Grand Rapids?

Who owns the pyramid scheme Grand Rapids? The Pyramid Scheme in Grand Rapids is independently owned and operated by Jeff and Tami Vandenberg. Since opening in 2011, the husband-and-wife team has transformed the venue into one of West Michigan's premier spots for live music, pinball, and local entertainment. Their ownership emphasizes supporting the local music scene and fostering a welcoming environment for both performers and patrons. The Vandenbergs are also known for their involvement in other community-focused businesses, including Harmony Brewing Company. Their commitment to independent operation ensures The Pyramid Scheme retains its unique character and continues to be a favorite gathering place within the Grand Rapids arts and nightlife community.

Who owns the pyramid building in Grand Rapids?

Who owns the pyramid building in Grand Rapids? The pyramid-shaped building in Grand Rapids, commonly identified as the Amway Grand Plaza Pyramid Building, is owned by Amway Corporation. Amway is a global leader in health, beauty, and home care products and is headquartered in nearby Ada, Michigan. The company's real estate holdings in Grand Rapids include several prominent downtown properties, with the pyramid building serving as a key part of their commercial footprint. Amway's stewardship of this distinctive structure reflects its commitment to the city's economic and architectural development. The building is often associated with Amway's ongoing investment in the revitalization and modernization of Grand Rapids' downtown business district.