Peacock Theater - LA

Frequently Asked Questions

What is the Peacock Theatre in Los Angeles?

The Peacock Theater in Los Angeles is a premier live entertainment venue located in the heart of downtown LA, within the L.A. LIVE complex. Known for hosting a diverse range of events including concerts, award shows, theatrical performances, and special events, the theater boasts state-of-the-art sound and lighting systems, plush seating, and an intimate atmosphere with a capacity of approximately 7,100 seats. Its central location makes it a popular destination for locals and tourists alike. The Peacock Theater's modern facilities and proximity to top LA attractions make it an ideal spot for experiencing world-class entertainment. Whether you're attending a music concert, a comedy show, or a high-profile awards ceremony, the Peacock Theater offers an unforgettable experience in the vibrant cultural hub of Los Angeles.

What was the Peacock Theater called before?

Before being named the Peacock Theater, this iconic Los Angeles venue was previously known as the Microsoft Theater. Prior to that, it was called the Nokia Theatre L.A. LIVE. The venue has undergone several name changes over the years, each reflecting its corporate sponsorship at the time. Despite these changes, the theater has consistently maintained its reputation as one of the city's top destinations for live entertainment. The Microsoft Theater, in particular, was a well-known name for many years, hosting major events such as the Primetime Emmy Awards, American Music Awards, and various concerts. With each rebranding, the venue has continued to evolve, offering guests a premier entertainment experience in downtown Los Angeles.

How much is parking at the Peacock Theater in Los Angeles?

Parking at the Peacock Theater in Los Angeles is available in multiple nearby lots and garages within the L.A. LIVE complex. Standard event parking rates typically range from $20 to $40, depending on the event and the parking facility you choose. The most convenient options are the West Garage (Lot W, Gates E & F), East Garage (Lot E), and the South Garage (Lot S), all just a short walk from the theater. Guests are encouraged to pre-purchase parking online when buying event tickets to secure a spot and enjoy a smoother arrival experience. Additionally, premium or valet parking may be available at higher rates for select events. Always check the official L.A. LIVE or Peacock Theater website for the latest parking information and rates.

Why is it called the Peacock Theatre?

The venue is called the Peacock Theatre as a result of a naming rights agreement with Peacock, the streaming service owned by NBCUniversal. The renaming reflects a strategic partnership designed to increase brand visibility for Peacock while aligning the theater with a modern, entertainment-focused identity. By adopting the Peacock name, the venue connects itself with NBCUniversal's iconic peacock logo and its reputation for delivering high-quality entertainment across television, film, and digital platforms. This partnership underscores the theater's commitment to being at the forefront of live entertainment in Los Angeles, while also serving as a marketing vehicle for one of the fastest-growing streaming platforms in the industry.

Why is it called the Peacock Theater?

It is called the Peacock Theater due to a sponsorship deal with Peacock, NBCUniversal's popular streaming platform. The renaming is part of a broader trend where major entertainment venues partner with leading brands for naming rights, helping to increase exposure for both the location and the sponsor. The Peacock Theater name not only highlights the venue's connection to the world of media and streaming but also leverages the strong recognition of the NBC peacock logo. This strategic rebranding aims to attract a wider audience by associating the theater with innovative, on-demand entertainment, reinforcing its status as a premier destination for live events in Los Angeles.