Fiserv Forum

Frequently Asked Questions

What replaced the Bradley Center in Milwaukee?

The Fiserv Forum replaced the Bradley Center in Milwaukee, Wisconsin. Opened in August 2018, Fiserv Forum became the new home for the Milwaukee Bucks (NBA) and the Marquette Golden Eagles men's basketball team. The state-of-the-art arena was built to offer enhanced fan experiences, greater seating capacity, and cutting-edge amenities compared to the Bradley Center, which had served the city since 1988. The transition to Fiserv Forum was part of a broader downtown revitalization effort, positioning Milwaukee as a premier destination for major sports, concerts, and entertainment events. The Bradley Center was subsequently demolished to make way for new developments in the Deer District.

What is the seating capacity of the Fiserv Forum in Milwaukee?

The Fiserv Forum in Milwaukee boasts a seating capacity of approximately 17,385 for basketball games and up to 18,000 for concerts and other large-scale events. This modern arena features flexible seating arrangements, premium suites, and club-level options to accommodate a wide range of audiences. The venue was designed to provide excellent sightlines and a comfortable experience for fans, ensuring everyone has a great view of the action. With its spacious layout and advanced technology, Fiserv Forum is an ideal location for sporting events, concerts, family shows, and more, attracting visitors from across Wisconsin and beyond.

Why is it called Fiserv Forum?

The name "Fiserv Forum" comes from a naming rights agreement between the Milwaukee Bucks and Fiserv, a leading global provider of financial technology solutions headquartered in nearby Brookfield, Wisconsin. In July 2018, Fiserv secured the naming rights to the arena as part of a 25-year partnership. This collaboration highlights Fiserv's commitment to supporting the local community while promoting its brand through one of Milwaukee's most prominent entertainment venues. The Fiserv Forum stands as a symbol of innovation and partnership, reflecting both the arena's modern design and Fiserv's leadership in the fintech industry.

Is there parking at Fiserv Forum Milwaukee?

Yes, there is parking available at Fiserv Forum in Milwaukee. The venue offers several convenient parking options, including the attached 5th Street Parking Structure and the Highland Structure, both located within walking distance of the arena. Additionally, there are numerous surface lots and parking garages throughout the Deer District and downtown Milwaukee. Visitors can pre-purchase parking passes online for guaranteed spots and easier event-day access. Accessible parking spaces are also available for guests with disabilities. For those preferring public transportation, Fiserv Forum is well-served by Milwaukee County Transit System (MCTS) buses and ride-share services.

Can you buy tickets at the Fiserv Forum?

Yes, you can buy tickets at Fiserv Forum. The venue features a dedicated box office located near the main entrance, where guests can purchase tickets for upcoming events, including Milwaukee Bucks games, Marquette basketball, concerts, and family shows. The box office typically operates on event days and during specified hours, which can be found on the Fiserv Forum website. Additionally, tickets are available for purchase online through authorized sellers like Gigfomo for convenience and to avoid long lines. It's always recommended to buy tickets in advance for popular events to ensure availability and secure the best seats.