Altria Theater

Frequently Asked Questions

Is there a dress code for Altria Theatre Richmond VA?

Is there a dress code for Altria Theatre Richmond VA? There is no formal dress code for Altria Theater in Richmond, VA. Guests are encouraged to dress comfortably and appropriately for the event they are attending. While casual attire is generally acceptable for most performances, some patrons prefer business casual or semi-formal wear, especially for evening shows and special events. It's a good idea to check your specific event's guidelines, as certain performances like galas or opening nights may recommend more formal attire. Regardless, wearing comfortable shoes is advisable, as you may need to walk or stand for periods before and after the show. The theater's primary goal is to ensure all guests have an enjoyable and memorable experience, so wear what makes you feel comfortable and confident.

Where to park for Altria Theater in Richmond, VA?

Where to park for Altria Theater in Richmond, VA? Parking for Altria Theater in Richmond, VA is convenient, with several options available nearby. The primary parking facility is the West Main Street Parking Deck, located at 801 West Main Street, just a short walk from the theater. Additional parking can be found in surface lots and street parking around Monroe Park and Virginia Commonwealth University. Parking fees may apply, and spaces can fill up quickly during popular events, so arriving early is recommended. Some patrons also utilize rideshare services or public transportation to avoid parking hassles. For accessible parking, designated spots are available in the West Main Street Parking Deck. Always check the Altria Theater's website or your event information for the latest parking updates and recommendations.

What did the Altria Theater used to be?

What did the Altria Theater used to be? The Altria Theater in Richmond, VA was originally known as The Mosque when it opened in 1927. Built by the Shriners as their Acca Temple Shrine, the building showcased an elaborate Moorish Revival architectural style, making it a unique and iconic landmark in Richmond. Over the years, The Mosque hosted a variety of events, including concerts, performances, and community gatherings. In 1995, the venue was renamed Landmark Theater, and in 2014, it became the Altria Theater following a major renovation and a generous naming-rights donation from the Altria Group. The theater's rich history and stunning architecture continue to make it a centerpiece of Richmond's performing arts scene.

Who owns Altria Theater in Richmond, VA?

Who owns Altria Theater in Richmond, VA? Altria Theater in Richmond, VA is owned by the City of Richmond. The venue is managed and operated by ASM Global, a renowned facility management company specializing in live event venues. While the Altria Group, a prominent local corporation, acquired naming rights to the theater in 2014 following a significant donation, the ownership and major oversight remain with the city. The partnership ensures the historic venue is maintained and continues to serve as a premier destination for Broadway productions, concerts, comedy shows, and community events in Richmond. The city's stewardship helps preserve the theater's legacy while supporting arts and culture in the region.